Working together on Your Next Success
Art Fund's challenge lies in navigating the complexities of the expanding digital market, where competition is fierce and user expectations are constantly evolving. The digital app must not only stand out amidst a sea of competitors but also adhere to standard UX design principles to ensure seamless navigation and engagement. Additionally, understanding the impact of stress on university students underscores the importance of providing a user-friendly platform that offers respite and cultural enrichment.
I focused on creating an app that serves as more than just an event calendar but also a creative portal for culture enthusiasts. Vibrant brand colours and solid palettes were create an accessible and refreshing design, capturing the essence of brand's mission. By transforming the app into a digital gateway to top museums and cultural events within the Art Fund group, I aimed to cater to the diverse interests of users while prioritising digital aspects and user-friendliness. Through intuitive navigation and engaging content, the app not only provides stress relief and cultural enrichment to university students but also reinforces Art Fund's commitment to making art accessible to all.
Yashar Bugarashar
