Increasing sales and capturing the essence of a local barber shop

Black arrow
increased sales
webflow
web design + dev

This is more than just a barber shop; it's a haven where men indulge in authentic grooming experiences.

Overview + Challenge

Bugarashar Gentlemen’s Barber Club is a small barber shop nestled in the vibrant streets of North London. Owner Yashar believes in the transformative power of a meticulous shave and a well-crafted haircut, offering not just services, but moments of relaxation and rejuvenation.

However, amid the bustling streets and established competitors, Bugarashar faced challenges in maintaining clientele and visibility, especially after opening during the 2021 lockdown.

Process

Collaborating closely with a local photographer, we embarked on a journey to encapsulate Bugarashar's ethos visually. My design strategy revolved around striking a delicate balance between professionalism and approachability.

Dark colours formed the backdrop, allowing the captivating photography to take centre stage and immerse visitors in the Bugarashar experience. The website sends warmth and invitation, mirroring the welcoming atmosphere of the barber club itself. Through thoughtful design and intuitive navigation, I crafted a digital platform that showcases Bugarashar's services and dedication to provide a place of relaxation to all men.

Conversion rate
42%

The goal was twofold - to attract new clients and to reinforce relationships with existing ones. Our collaboration with Bugarashar Gentlemen’s Barber Club reinforced its position as a sanctuary for discerning gentlemen seeking top-tier grooming experiences. By infusing the website with the essence of the brand, I created a virtual extension of the physical space, inviting clients old and new to embark on a journey of self-care and indulgence.

Through thoughtful design and intuitive navigation, we crafted a digital platform that not only showcases Bugarashar's services but also invites visitors to become part of its community.

"Magda really reflected the personality of my brand into a beautiful and professional website. I can't recommend her highly enough. My clients love it, they understand my high-quality services, just by looking at my website."
Small Business Owner

Yashar Bugarashar

Bugarashar Barber Club

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