Bugarashar Gentlemen’s Barber Club is a small barber shop nestled in the vibrant streets of North London. Owner Yashar believes in the transformative power of a meticulous shave and a well-crafted haircut, offering not just services, but moments of relaxation and rejuvenation.
However, amid the bustling streets and established competitors, Bugarashar faced challenges in maintaining clientele and visibility, especially after opening during the 2021 lockdown.
Collaborating closely with a local photographer, we embarked on a journey to encapsulate Bugarashar's ethos visually. My design strategy revolved around striking a delicate balance between professionalism and approachability.
Dark colours formed the backdrop, allowing the captivating photography to take centre stage and immerse visitors in the Bugarashar experience. The website sends warmth and invitation, mirroring the welcoming atmosphere of the barber club itself. Through thoughtful design and intuitive navigation, I crafted a digital platform that showcases Bugarashar's services and dedication to provide a place of relaxation to all men.
The goal was twofold - to attract new clients and to reinforce relationships with existing ones. Our collaboration with Bugarashar Gentlemen’s Barber Club reinforced its position as a sanctuary for discerning gentlemen seeking top-tier grooming experiences. By infusing the website with the essence of the brand, I created a virtual extension of the physical space, inviting clients old and new to embark on a journey of self-care and indulgence.
Through thoughtful design and intuitive navigation, we crafted a digital platform that not only showcases Bugarashar's services but also invites visitors to become part of its community.