Working together on Your Next Success
Unified Finance stands at the forefront of modern investment, catering to individuals navigating busy lifestyles and relying heavily on mobile platforms for financial insights. With a commitment to offering premium investment opportunities, Unified targets a discerning group of users well-versed in financial principles. However, recent challenges arose as their landing page failed to effectively communicate information, leading to a drop-off in user engagement through outdated channels.
The challenge lay in transforming Unified's cluttered landing page into a sleek and user-friendly interface that resonated with their target audience. The existing design lacked clarity, hindering users' ability to navigate and engage effectively. Addressing this required a deep understanding of the audience's preferences, coupled with a strategic approach to visual communication. Our goal was to strike the delicate balance between providing comprehensive information and maintaining a visually appealing interface.
Drawing inspiration from Unified's brand guidelines and audience preferences, we embarked on a journey to revamp their online presence. Leveraging their primary brand colour, Deep Polar Night #031934, we introduced a complementary accent colour, Cold Light Blue #91BCF5, to enhance visual contrast and readability. The design ethos prioritised clarity, with a sharp and intuitive style that breathed new life into the desktop interface.
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Yashar Bugarashar
